This isn’t the first time Drake has shown us his hand. He knows his audience, knows what they want, and isn’t afraid to give them hints on his upcoming music in a traditional sense. In doing this, Drake showed the world that he is in control. It’s refreshing to know when to expect a highly anticipated album to drop. Last month, with the world anxiously awaiting the ever-changing Kanye album, Drake simply went on his radio show, dropped the first single off of his forthcoming album, Views From the 6, and announced a temporary, yet reasonable release date of April. Yet, he isn’t succumbing to the unprecedented delivery of music in an era of multiple streaming services. He knows his place in the upper echelon of hip-hop. Like they are trying to push the boundaries and challenge their fans, while being in an anti-establishment mindset. Drake, on the other hand, is aware.
Despite the unorthodox rollout of Kanye’s new album, or the untitled Kendrick album that was dropped on us with no warning, you can’t help but sense ignorance in their deliveries. While the hip-hop world is finding new ways to steer the genre in a new direction, you just feel that Drake is sitting back like a chess player, seeing four steps ahead. I’m really trying to make music for your life.” It’s not like I’m just sitting here, just fuckin’ shooting with my eyes closed.